SpeakLocal Destination phrase guides and travel phrasebook apps for real trip moments.
Destination-first phrase discovery

Use the website to preview the trip moment. Use the app when you want the full phrasebook in your pocket.

SpeakLocal is moving toward a family of destination-specific travel phrasebook apps plus a website built for phrase discovery in context. Browse by destination first, open the trip moment that matches the scenario, then hand off to the app for the fuller searchable audio-supported library.

Website role: destination hubs, phrase previews, and trip-moment articles. App role: fuller searchable phrase library with audio, saved phrases, and offline support. Vietnam is live now. Tagalog follows on the same family frame.
On the site

Short destination slices, not the whole library

  • Destination hubs stay public and easy to browse.
  • Phrase pages preview a small number of useful moments in context.
  • Trip-moment articles still support SEO and traveler confidence.
In the app

The fuller phrasebook lives where the traveler needs it

  • Search, saved phrases, audio, and offline use belong in the app.
  • The website should hand traffic toward app installs, not impersonate the app.
  • The family offer is a practical essentials layer plus a deeper library in-app.
Current rollout

Vietnam live now, Tagalog next, other destinations guide-first

  • Vietnam is the current conversion path for installs.
  • Philippines can preview the Tagalog family direction without pretending the app is already live.
  • Other destinations stay article-led until the family app offer is ready there.
Phrase Preview

Start small on the website, then hand off to the full library in the app.

The next practical site version should show a few real phrases, pronunciation, context, and a truthful audio state instead of pretending the whole phrasebook already lives on the site.

Vietnam sample module

Arrival and polite basics

This is the contract the website should follow: destination-specific preview, clear pronunciation, context, and a CTA into the fuller app library.

Greeting

Xin chào

Hello

sin CHOW

Use this to greet people in shops, hotels, and casual encounters.

Courtesy

Cảm ơn

Thank you

kahm UHN

Say this when someone helps you, serves you, or gives directions.

Coffee

Cho tôi một cà phê sữa đá

One iced milk coffee please

cho toy moht kah-FEH soo-ah DAH

Use this for the classic Vietnamese coffee order once the trip is underway.

Site audio status: next rollout. App audio status: playable today inside Viet Travel Phrasebook. Scope rule: keep the website slice small and send the deeper library into the app.
Countries

Destination hubs stay the main public entry point.

Each hub should explain the support status, the best first phrase or trip-moment reads, and what the next conversion move is for that destination.

App available now

Vietnam

Practical Vietnam help for arrival, transport, ordering, phrases, and the small setup issues that slow the first days down.

This is the current install path and the best place to show the full website-to-app handoff.

Open Vietnam
Guide-first now

Philippines

Grounded Philippines guidance for arrival, transport, useful phrases, and getting settled without overcomplicating the trip.

This is the best current public lane for previewing the Tagalog family direction without overpromising a live app.

Open Philippines
Guide-first now

Italy

Italy travel help for first arrivals, transport moments, and the practical phrase gaps that catch travelers off guard.

Phrase articles can grow here later once the family app baseline is ready to repeat.

Open Italy
Guide-first now

Spain

Spain trip guidance for first-day setup, practical phrases, and the points where confidence drops faster than expected.

Keep the public story destination-first instead of pushing a generic scenario directory.

Open Spain
Guide-first now

Japan

Japan guidance for arrival, directions, useful phrases, and moving through a high-context environment more calmly.

This stays article-led until the family app offer and localization review are ready there.

Open Japan
Guide-first now

Turkey

Turkey travel help for the first day, useful phrases, practical etiquette, and avoiding the small mistakes that compound fast.

Use the hub to collect demand and keep structure stable before building a new app lane.

Open Turkey
Conversion Paths

Keep the next move obvious from every entry point.

The site should make it clear whether the user should install the live app, keep reading the destination hub, or send feedback for the next destination lane.

Path 1

Vietnam search or article traffic

Open the destination hub or phrase page, preview the specific moment, then install Viet Travel Phrasebook for the fuller library.

Path 2

Philippines guide traffic

Use the guide-first hub now, preview a few real Tagalog phrases, then send destination feedback to capture demand while the app lane is prepared.

Path 3

Other destination traffic

Stay article-led, keep internal links inside the destination, and avoid implying a live app until the family offer is genuinely ready.

Trip Moments

Trip-moment pages stay secondary to the destination.

Keep these pages as filters and internal-link helpers, not as the main public architecture.

Arrival

Arrival and first 24 hours

Airport arrival, hotel handoff, first transport, and the setup decisions that shape the rest of the trip.

Open this topic
Transport

Transport and directions

Taxis, rideshare, landmarks, station transfers, and getting to the right place with less stress.

Open this topic
Phrases

Useful phrases and language friction

Keep this as the cross-country secondary route once the traveler already knows the destination.

Open this topic